2018 is a modern era of online ecommerce business. Wherever you look will see that men, women and even children of all ages are walking on the streets with a 4 inch computer in their pockets. Everybody has their own smartphone, computer, laptop etc. And you know what? Everyone loves to consume! They love to get the information in seconds from the internet that are already available for them. They like to search products online and buy them from home rather than going to a physical shop and waste their time and energy. This is the reason small business can no longer afford to be without an online shop or presence. If you love your business and want to take it to the next level then you must have an online shop where you can sell you products. And to have an online shop you need a website. I bet, you thought of having a website for your small business, or the idea just crossed your mind on more than one occasion as a business owner. You are reading this article because you are seriously thinking to have a website for your business but you want to know if that is the right decision or not! Well, let me tell you, you are thinking absolutely right thing. I own several websites for my business. And none of them ever made me feel that I did the wrong thing. Giving a website is always a best idea now a days. There is Chinese Proverb
“The best time to plant a tree was 20 years ago. The second best time is now.”
This idea also goes with the website idea. Now is the best time to create a website for your small business. It’s never late to build a website. Build your small business website today and make sure your small business gets bigger in coming years. If you ask me what are the reasons that you should have a website for your small website, then let me tell you, there are more than 160 reasons. But today I’m not going to discuss all as that will be a huge article. I’m just going to tell you the core reasons which will be enough to understand why you need a website. Rest of the reasons you will able to find out by yourself. Let’s begin.
To Generate More Profits
The number one common goal of any small business is to make more money. Using an outlet like a website will provide your company with the versatility to:
- Create more effective communication with customers.
- Provide a great avenue for your company growth.
- Increase the sales of your all products.
- Go ahead of your competitors.
- Monitoring your customer’s interest and start working on that.
- Building a great customer database.
You will see at the end of the day, these points will effectively generate more and more profits and put a huge amount of money in your pockets. Failure to build a website will do the exact opposite, your company will lose more money until you are no longer able to stay in business. This is the real sad and unfortunate truth of world that we live on.
To Build Customer Database
Allowing your customers to make a personalized account on your website, is always a great idea to communicate with them. The account will give customers ability to access products and services that they like most. They will also get the features to see their order history and a great option to re-order products within few clicks. The less work your customers have to do, the more they will buy from your website. Website will have the feature where a customer can save their credit card number, billing information and shipping address, so they don’t need to put these information again when they come back to purchase another new product. With the permission of your customer, you can use their email address (that is associated with their account on our website) to send new products news and offers weekly and monthly. This can increase your sell and your customers will get the update news about your store. You can also send customers messages with coupon codes and monthly sales offers.
To Track and Monitor Customer Interest
Within your website you’ll be able to know about your customer’s interest. Did you ever think about what products and services customers love about your business? Maybe you never think about it. If you have a website for your small business, you can see the detailed analytics of each page, products or services. You will be able to know which products are doing great, or customers loving most. And which one is not doing anything. You can cut off the products those are not making anything and can increase the production which one is selling more.
You maybe think that you already know what your customers want or which one is not. But did you ever face the problem that you have offered a something good and most of your customers don’t know about that? Well with website you never need to face these problems. Based on these analytics you can adjust pricing rate of all your website products. You can use these information the way you think will be appropriate, but remember without a website you will never be able to get these information. For more information you can place a search option on your website from where you will get the information that your customers are searching for. Depending on the search information you can make your business more improved.
To increase sales
You may have thought that website will never make you any money! That’s totally wrong thinking .A proper website can increase your sales more than your actual physical store! Yes that much powerful internet these days. Your website can increase the sale of your store more than you imagine. If you are selling tangible products on your online store, you can allow customers to purchase the items outside of your regular business hours which will defiantly increase your sale. Customers can buy your products also in business hours without making a trip all the way to your physical store. You can give less employee hours and time helping your customers in the storefront if those sales are supplemented online. Your employees can concentrate on other task rather than having down time waiting for customers to walk in in the physical store.
There is another thought that might cross your mind, you are selling a service that does not need an online shop like a restaurant business. Well, let me tell you, in this case you need a website also. Because people comes to your restaurant or make calls to make reservation of tables, In this case they can do it by using your website. Not only that, they can see the full menu and the items that are available, or if there are any tables left to make reservation or not. You can set up an online take out menu where customers can submit their “to-go” order for pick-up.
To Go With the Competition
If you own a business then you also know how many competitors are there. How they are doing and how you are doing in business. Most of the time you will find that most of your competitors have their own websites. Those competitors are using their websites to not only retain their current customers, but also acquire new customers. Their new customer acquisition may be the reason that you are having less customers. If your business is small then you know what the bad effect of losing customers are. This is one of the main reason to create a website to compete with your competitors.
To Create Customer Communication
On a physical store you may not be able to communicate with all you customers. But by using a website you can make community of your customers and interact with them. Customers can give feedback about your products and even a review either positive or negative. By this way you will also get to know about your products use and how your customers feel about your products. With an online presence you can still be able to communicate effectively with your customers from remote locations. If you are willing to take care of your customers they are always ready to take care of you. If you build a customer community through your website, you get to know your customers, their names, their interest in your products etc. You can build customers community by using a blog on your website, through contact form or even by using the comment section on your website.
If you are an owner of a small business and don’t have a website, there is still good news for you. The important fact is that you are reading this article at least acknowledge you must have had some reservations about your reasons for not having a website for your business. I assume that by now you are clear and convinced that your small business really needs to have good website. At least you are think to create one. So if have thought and researched enough, and ready to make a website for your small business, let us make the website for you, we are professional on making websites for small businesses. We will guide you through the whole process. Click here to see our packages of creating a professional website with WordPress. Best of luck.