I hope you noticed that, some advertisements are more attractive to you but at the same time you ignore some other! Did you ever feel like so many ads messages or texts have been yelled at you, that you could not see any of them? The truth is that all the companies around us are consistently trying to sell us this or that, or different websites are try to get us clicked on ads and go to their pages! Don’t you think this is enough to make anyone overwhelmed? So, among this all serious and competitors ads, how and when can you place your ads and what is the right time to start? What can you do to stand out among all the others? Well, I was a bit confused like you when I first started thinking placing ads. Your ads need to have effective design which gets people’s attention, generate interest, ability to instilling desire and need to be calling to action. There are many strategies that marketers use when they advertise that helps to make their ads stand out above the list. They all come down to advertising more than their competitors, at least this is what looks like to consumers. It’s the matter of really getting your advertisements seen by more and more people, and make them recall your brand more than your competitors.
The first strategies that most advertisers use is marketing campaign. They constantly hit the advertising hard. By this, their ads gets in front of many people. This also becomes more costly by the time. Many companies that do this may enjoy more sales or more traffic, but this is not the best effective advertise budget for them.
Another new and more effective strategy is known as pulsing strategy. People who use this strategy to advertise get really hard for a short time and after that take a break. They do another advertising push followed by another break. You may feel like this would be less effective than a continuous strategy. The truth is that it’s almost just as effective and more. Reason for this is that people recall ads that they see for a while, specially the ads they see often. While that ad or brand being advertised is in their recent memory, they don’t really need new ads to lure them to the business. If that product is something that they want, they will come back to get that. Many companies use this strategies a lot in every form of media. If you have a small website, looking for traffic and you have a small but reasonable budget, you should be thinking about advertising heavily during short spurts in an appropriate social media setting. By this way you can get more traffic for less cost than a small but continuous marketing campaign.
You will find that there are many companies that need some continuous advertising. They have lots of products have heavy competition where all competitors advertise fairly heavily. For example car companies, these big companies advertise heavily and often. This means that the brand of car you are most inclined to buy when times comes for you to buy one that is the one you are hearing the name a lot recently. You guessed it, this big companies often do is a hybrid of the continuous and pulsing strategies. These big companies also run relatively small marketing campaigns constantly. Then they go for the heavy pushes of advertising in a pulsing manner. This means that if you are hearing a lots of advertisements from BMW, it’s unlikely that you won’t hear from more relative companies those sell cars. By pulsing their heavy advertising pushes, these big companies get the most effective advertising for the money they spend.
Just remember the best time of getting your ads in front of the right audience, when you think this is the time to start. You never want your add to be just one in a crowd, when it is time to advertise, just hit hard. But be careful on how you spend your advertise budget. Spending more does not mean that you will get the equal outcome.